Acquiring a domain name is an important first step in building a
successful online business. Below are the most popular reasons why individuals
and businesses own domain names.
Improve Your Marketing and Visibility The right domain name
allows customers an easy way to remember and find you. It's your location on
the web. It's also your email address.
Build Credibility Using your domain for your website and to
personalize your email helps establish credibility and professionalism. For
instance, an email address such as email@example.com/forum/ is more professional than
Protect Your Brand Purchase the domain name that best represents
your business name. Domains are valuable online real estate. Secure the right
name and keep it out of the hands of your competitors. You may also find
many attractive domains for your business. Securing more than one helps
protect your brand and increase your reach. You can easily direct as many
domains as you want to a single website.
Acquire More Traffic Some domains already receive traffic. This
traffic principally comes from direct type-in or referral traffic. Direct
type-in is when an internet user types the domain directly into her browser,
such as typing 'www.deafaid.com.cn.' Referral traffic typically comes from
links on other websites.
As an Investment Similar to real estate, domain names are
investments. Domain values increase daily. You yourself can make your domain
name more valuable by building and marketing your website.